This pepsi ad is interesting because its kind of inappropriate but at the same time its hilarious. It adds a twist to just communicating that pepsi is now available with a hint of lime. It is a weird concept to have the lime peeing into the glass of soda but it's humorous which captures a lot of people's attention.
It would be assumed that this ad would be targeted towards men because of the lime peeing into the glass of pepsi, but i think this type of add can be targeted towards men and woman because everyone pees and both genders drink pepsi. However due to the humor in the ad, I believe more men would be attracted to the ad than woman cause woman may be turned off by the ad when men may laugh more and remember the new product from pepsi.
People could be turned off by this ad because who wants anything to pee into their drink; yes lime does squeeze out lime juice but the ad could be interrupted that anything can go into the glass through urination.
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