Snickers

snickers commercial


Lately Betty White has been everywhere, on SNL, in many movies, in a new television show, so naturally she would be featured in a commercial. Snickers was able to feature Betty White in a hilarious skit where she plays football.

The message behind eating a snickers is easy to follow, if you are hungry and acting sluggish/not playing good football; eat a snickers and you will be right back to new again after one bite. I think the use of football and a younger croud that makes the target audience towards a yoounger group, however the target could also be towards an older croud because Betty White is featured.

It was smart of the company to use Betty White in their commercial to sell their product becuase she is so popular and can draw attention to the product if she is part of it. Drawing attention to the product by adding a famous star, is a very smart move and allows a viewer to connect to the product more.