Sunday, October 24, 2010

Fishes

I thought this was a clever ad for glass cleaner. It's hard to make out what specific cleaner it is, which makes it difficult for the viewer to identify the product when it comes to purchasing it. Communicating that when the product is used  on a glass surface, it will look like nothing is there. Like a fish tank, making a fish want to wear a helmet for protection incase it swims into the glass wall.

I don't believe that it will stay in people's minds when they are out buying cleaning product, but at the time it will make people laugh or smile at a cute ad thats why I choose to blog about it.

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