This is a creative advertisment to tell consumers that m&m's can have anything printed on it. Targeting anyone that loves to eat m&m's and want to have fun with them; this ad can communicate that m&m's arent just a candy but a creative way to send a message to people either at a celebration, an announcement, or just for fun. At the bottom of the ad it says "Communication just got sweeter"; meaning that a person can communicate basically anything on a piece of chocolate which a lot of people love to eat.
This ad can target anyone who wants to make what they eat a little more fun at a party or just in general.
I choose to do this ad because it is original and it expresses that anything can be written on an m&m however since its for m&m's and there is a commercial aired on television about this, many people may over pass this ad and not think twice about it. Also the ad is bland and nothing really pops out at the viewer, so I think that the company is losing a lot of customers or prospects.
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