Snuggie

snuggie commercial

I've seen this commercial multiple times now and every time the commercial airs, my friends and I make fun of how rediculous the people on the comercial either look or act. Even though the people on the commercial aren't the best actors and are trying to sell a product that is basically a backwards robe; people remember the commercial and are buying snuggies in all different prints.

The commercial does touch base on all age groups making it known that any person, at any age can use a snuggie. The latest commercials make it known that snuggies come in many prints: from animal to college to different colors. People could be attractive to the products because of the assortment of prints and colors that a snuggie comes in; or the commercials are hilarious and stick in people's memories. I think different age groups want a snuggie for different reasons: a younger age group may want a snuggie because their friends have it or because the commercials are hilarious and kids want to act like the actors in the commercial. An older age group may get a snuggie to give as a gift. Either reason why a person purchases the product, the commercial must stick in their memory.