TOMS shoes

TOMS

TOM shoes pride themselves on the message behind each sale of a pair of each. When a pair of shoes is sold, one pair of shoes are given to a child in need.

The commercials TOM produces are very straight forward and send the message of being a good person by buying one pair of shoes. In the commercial I especially like how there is no talking, there is music and writing...some of the writing is hard to see though. The commercial looks like it was done on a low budget, which makes sense since TOM shoes just came out. The low budget commercial can also shoe the viewer that the company doesnt pride themselves on the amount of money they make or use in advertising; most of theur efforts go to children in need in other countries.

When these shoes first came out I thought they were the ugliest things I have ever seen. The only thing that appealed me to these shoes was the message behind the sale of each shoe.

I think that the commercial got the word out about the shoes in the beginning but now TOMS has to do little advertsing because of word of mouth. Ive only seen this commercial a couple times but ive seen people all over campus wearing these shoes. I bought a pair this year.