Zappos

zappos

When I first saw this commercial I laughed my face off because it's so clever. The puppets are a strange way to go about selling the website however the overall conversation between the two puppets is hysterical. I think this commercial captures many people's attention because of the humor behind the subject.

The commercial is mainly communicating that the company has anything from cooking to working out. This can let the viewer believe that company can have many products that are polar opposite of each other. The commercial is also saying how workers at the company are always there to help the customer as best as they can, if this means exchanging products for something completely different. Since the workers are always on call and available, this can make customers feel secure that their questions and concerns can be answered.

The company is targeting mainly woman since most of the commercials that zappos does features woman shoppers. Especially since woman like to shop more than men, I think zappos choose the right direction to take because woman is a larger target group than men in the company. 

Too Extreme?

I believe this type of scare tatic ad is from over seas. It is very dramatic and targeting smokers across the world to quit smoking because of the harmful affects it could do it you. Since this ad is targeting smokers, all age groups (hopefully above the age of 18) are being targeted. This ad itself is original but the picture isn't because many smokers already know the danger in smoker and the consequences of continueing to smoke. I would never think that a cigartte company would put an extreme picture like this one on a carten for smokers to see. I think its crazy because it would draw away smokers instead of making them drawn towards smoking. I feel like smokers would get immuned to this ad after staring at it every time they go to get a cigarette.

I personally like the ad because I dislike smoking, however I don't think that this type of advertisment is efficient because people can get immune to the picture and/or people can choose to use a different type of brand.

A Twist on Pepsi

This pepsi ad is interesting because its kind of inappropriate but at the same time its hilarious. It adds a twist to just communicating that pepsi is now available with a hint of lime. It is a weird concept to have the lime peeing into the glass of soda but it's humorous which captures a lot of people's attention.

It would be assumed that this ad would be targeted towards men because of the lime peeing into the glass of pepsi, but i think this type of add can be targeted towards men and woman because everyone pees and both genders drink pepsi. However due to the humor in the ad, I believe more men would be attracted to the ad than woman cause woman may be turned off by the ad when men may laugh more and remember the new product from pepsi. 

People could be turned off by this ad because who wants anything to pee into their drink; yes lime does squeeze out lime juice but the ad could be interrupted that anything can go into the glass through urination.

Fishes

I thought this was a clever ad for glass cleaner. It's hard to make out what specific cleaner it is, which makes it difficult for the viewer to identify the product when it comes to purchasing it. Communicating that when the product is used  on a glass surface, it will look like nothing is there. Like a fish tank, making a fish want to wear a helmet for protection incase it swims into the glass wall.

I don't believe that it will stay in people's minds when they are out buying cleaning product, but at the time it will make people laugh or smile at a cute ad thats why I choose to blog about it.

M&M keyboard

This is a creative advertisment to tell consumers that m&m's can have anything printed on it. Targeting anyone that loves to eat m&m's and want to have fun with them; this ad can communicate that m&m's arent just a candy but a creative way to send a message to people either at a celebration, an announcement, or just for fun. At the bottom of the ad it says "Communication just got sweeter"; meaning that a person can communicate basically anything on a piece of chocolate which a lot of people love to eat.

This ad can target anyone who wants to make what they eat a little more fun at a party or just in general.

I choose to do this ad because it is original and it expresses that anything can be written on an m&m however since its for m&m's and there is a commercial aired on television about this, many people may over pass this ad and not think twice about it. Also the ad is bland and nothing really pops out at the viewer, so I think that the company is losing a lot of customers or prospects.

Don't be Stupid

I believe I stumbled upon this ad from another country. I think these ads are hilarious and clever; its a smart way for the condom company to promote their product and to promote safe sex.

The ad is mainly promoting the option of safe sex; a person going into combat without wearing the proper equipment to be safe. Also since the ad is showing 3 other men with proper gear on, it shows that other people are wearing condoms to be safe and its not a joke like war isn't a joke.

I don't think the ad is doing a proper job of promoting a specific type of condom brand, like Trojan. I believe that the ad is promoting the aspect of safe sex to prevent pregnancy and STDs. Viewers would remember this ad as a way to purchase condoms because not using a condom is like going into war wearing nothing.

This ad is targeting men or sexuality active couples. Mostly men buy the condoms so I would believe that men would be more likely to look at this ad and remember it.

This advertisment is original, I don't think in America we would see anything like this. Maybe this is why teen pregnancy is so high unlike in other countriessimilar to the U.S.

Mix it up.

DJ hero commercial

I love this commercial. Its so creative about mixing different characteristics of people with others like DJs mix songs together. Communicating that anything can be mixed together and have a fun time at a party while doing it. The party is a typical party that one would image and everyone is having an awesome time; creating an atmoshpere that a consumer would wish to have once they play the game. Also there is a sexual aspect to the commercial, which appeals to a younger croud who love to go to parties and dance and hook up with others. The commercial targets people who play the game, based on the commercial, probably a younger croud that love to party and listen to music. I've never seen a commercial that's this sexual while promoting a game, when I first saw it I was surprised by the feel of the commercial which I think drew me into the commercial more because I wanted to see the commercial the entire way through. Not all game commercials are like this one which shows the originality put into it.

Overall I love the commercial, I think its fun, energetic, and its original.