Snickers

snickers commercial


Lately Betty White has been everywhere, on SNL, in many movies, in a new television show, so naturally she would be featured in a commercial. Snickers was able to feature Betty White in a hilarious skit where she plays football.

The message behind eating a snickers is easy to follow, if you are hungry and acting sluggish/not playing good football; eat a snickers and you will be right back to new again after one bite. I think the use of football and a younger croud that makes the target audience towards a yoounger group, however the target could also be towards an older croud because Betty White is featured.

It was smart of the company to use Betty White in their commercial to sell their product becuase she is so popular and can draw attention to the product if she is part of it. Drawing attention to the product by adding a famous star, is a very smart move and allows a viewer to connect to the product more.

Clever Bench

I saw this picture and thought it was very creative and makes me want to research more into Denver's water problems. I believe Denver did a fun, creative way to get a message across to the community about conserving water in the city.

This bench will really make people stop and think as to way 2/3rds of the bench is missing and how this affects their need to sit down; like the need to use water and how it can affect other matters in one's life.  This type of environmental advertising targets anyone that passes by the bench; but mainly older adults who are affected by the lack of water in Denver.

I believe that this message will get across to people because it will make them stop, think. Usually when an advertisment makes a person stop and think about it, it will stay in their memory for awhile.

Snuggie

snuggie commercial

I've seen this commercial multiple times now and every time the commercial airs, my friends and I make fun of how rediculous the people on the comercial either look or act. Even though the people on the commercial aren't the best actors and are trying to sell a product that is basically a backwards robe; people remember the commercial and are buying snuggies in all different prints.

The commercial does touch base on all age groups making it known that any person, at any age can use a snuggie. The latest commercials make it known that snuggies come in many prints: from animal to college to different colors. People could be attractive to the products because of the assortment of prints and colors that a snuggie comes in; or the commercials are hilarious and stick in people's memories. I think different age groups want a snuggie for different reasons: a younger age group may want a snuggie because their friends have it or because the commercials are hilarious and kids want to act like the actors in the commercial. An older age group may get a snuggie to give as a gift. Either reason why a person purchases the product, the commercial must stick in their memory.

TOMS shoes

TOMS

TOM shoes pride themselves on the message behind each sale of a pair of each. When a pair of shoes is sold, one pair of shoes are given to a child in need.

The commercials TOM produces are very straight forward and send the message of being a good person by buying one pair of shoes. In the commercial I especially like how there is no talking, there is music and writing...some of the writing is hard to see though. The commercial looks like it was done on a low budget, which makes sense since TOM shoes just came out. The low budget commercial can also shoe the viewer that the company doesnt pride themselves on the amount of money they make or use in advertising; most of theur efforts go to children in need in other countries.

When these shoes first came out I thought they were the ugliest things I have ever seen. The only thing that appealed me to these shoes was the message behind the sale of each shoe.

I think that the commercial got the word out about the shoes in the beginning but now TOMS has to do little advertsing because of word of mouth. Ive only seen this commercial a couple times but ive seen people all over campus wearing these shoes. I bought a pair this year.

Texting: the new Craze

Commercial 1
Commercial 2
I love these commercials. The commercials really portray how texting effects our society and the younger generations. Texting has become a popular craze now a days and more people are texting instead of calling and talking on the phone. To me this commercial is speaking the truth and is so out there that the company really pulls away from the average cell phone commercial to grab the attention of their target audience. All the Virgin Mobile commercials are somewhat similar but have different aspects each commercial; this is why I added two commercials to show the difference and similarities between them.  The broad range of people in the commercials shows the range of users that use the Virgin Mobile products; mainly cell phones.

The commercial was able to grab my attention due to the craziness and constant changing of scenery. The commercial really stands out from all the other commercials and makes it easy to remember the commercial but not so much the brand; when I was looking for the commercial I completely forgot what brand was being advertised. Just because I like the commercials doesn't mean they are doing a very good job at selling their product or making the brand name stick into people's minds. The commercials really focus on the act of texting itself to sell the product but I don't believe they verbally say Virgin Mobile enough to make people remember what the commercial is about.

Even though I love the commercials because I think they are hilarious I don't believe the commercial is good because the viewers are so caught up in the action of texting and partying that the brand gets lost and the viewer has a hard time remembering what brand was being sold, like I did.

Just Do It

Finally a company that is embracing the curves a woman has. I hate when I see a company that specializes in work out clothes and exercise but not every woman is designed to look like the models in those campaigns.  Many people don't realize that when you work out yes you will get smaller but your muscles will grow and get bigger and stronger, like your butt and thighs. I myself am muscular and have big thighs from playing sports and working out but that doesn't make me fat or anything less than the models in the advertisments.

I am very happy with Nike with campaigning this because I believe companies need to start using models that look like the average woman and not some person who people may strive to look like but will never get there because their body is not designed to look like that. Woman should be proud of their strength and muscles, like the Venus sisters who still manage to look femine.

This ad is simple but gets to the point and I think it stands out from all the other advertisments with out drawing too much attention to the company. I think Nike did an excellent job keeping this advertisment fresh and new but still using the same slogan "Just Do It" as all their other ads have.

Well done Nike, well done.

How far is too far?

http://www.youtube.com/watch?v=CtZKL74LgMg

One late night I was up watching television and this commercial came on. After watching it I was surprised about how obvious Axe was directing this commercial to cleaning guy's balls. Yes its late night television so commercials like these are shown but for Axe I think this was a little much. The commercial is very straight forward but at the same time its hilarious.

The commercial not only gets the attention from guys because of the humor but it also gets the attention from girls because they are talking about men's balls. The attention from the guys is also attached to the two women hosts that are discribing how to clean balls and how amazing they feel after they have been washed.

I think Axe is pushing their limits to see how sexual they can get towards the younger horny crowd. I was surprised when I first saw this commercial a couple nights ago but after thinking about it the commecial really stuck with me and did send a strong message about having clean hygiene which equals getting hot girls to rub your "balls".