Zappos

zappos

When I first saw this commercial I laughed my face off because it's so clever. The puppets are a strange way to go about selling the website however the overall conversation between the two puppets is hysterical. I think this commercial captures many people's attention because of the humor behind the subject.

The commercial is mainly communicating that the company has anything from cooking to working out. This can let the viewer believe that company can have many products that are polar opposite of each other. The commercial is also saying how workers at the company are always there to help the customer as best as they can, if this means exchanging products for something completely different. Since the workers are always on call and available, this can make customers feel secure that their questions and concerns can be answered.

The company is targeting mainly woman since most of the commercials that zappos does features woman shoppers. Especially since woman like to shop more than men, I think zappos choose the right direction to take because woman is a larger target group than men in the company.