How far is too far?

http://www.youtube.com/watch?v=CtZKL74LgMg

One late night I was up watching television and this commercial came on. After watching it I was surprised about how obvious Axe was directing this commercial to cleaning guy's balls. Yes its late night television so commercials like these are shown but for Axe I think this was a little much. The commercial is very straight forward but at the same time its hilarious.

The commercial not only gets the attention from guys because of the humor but it also gets the attention from girls because they are talking about men's balls. The attention from the guys is also attached to the two women hosts that are discribing how to clean balls and how amazing they feel after they have been washed.

I think Axe is pushing their limits to see how sexual they can get towards the younger horny crowd. I was surprised when I first saw this commercial a couple nights ago but after thinking about it the commecial really stuck with me and did send a strong message about having clean hygiene which equals getting hot girls to rub your "balls".

Truth or Zombies?

If you watch MTV then you know what I'm talking about when I talk about the "truth" ads. In recent history the advertisements have done a good job with the "scare" factor of the commercials. Talking about the chemicals cigarettes contain and the lost of love ones cigarettes caused. Thats why I was very surprised when I was watching television and saw a commercial based on the "Real World" in Zombieland and having the commercial end with talking about tobacco. I don't believe that being eaten by zombies is comparable to smoking tobacco and having serious bodily disfunctions or even death.

Firstly zombies aren't even real. Secondly zombies are not all the rage today in our media; vampires are. Thirdly while watching this commercial my friends and I had no idea where this commercial was going and we were all left confused and laughing. The laughter came from the ridiculousness of comparig smoking to zombies.

Whatever effect the advertisers were going for was completely lost but it did give us a good laugh for the night.